As the world races on faster and faster towards increased mobile connectivity, it seems that the Mobile media segment is developing ever new features and tools for customer engagement. Mobile is arguably the most important new communication medium, with mobile internet connectivity set to overtake desktop internet connectivity by 2014. Mobile Apps have all but taken over our lives, and now new potential mediums such as Augmented Reality and Google Glass are creeping into our lives. Yet in spite of such amazing technology developments, an existing technology that critics are suggesting is dead, SMS, is actually still proving it’s worth.
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